Yahoo offers a range of standard units that are both IAB compliant and unique to Yahoo. These ad units represent basic image ads (Flash, JPG, GIF) and text links.
|File Types||GIF, JPG, or SWF|
3 working days
|Static Image (GIF/JPG) File Size Max||40 KB|
|Flash File Size Max||40 KB|
|Animation Duration Max|
|Alternate Text Max Characters||30|
|Allows 3rd Party Serving?||Yes|
|Audio Permitted||Yes, on user click|
Flash 6, 7, 8, 9, 10
40KB download and up to 4 additional streams upon user click are permitted. Each additional stream may be 100KB
Frame rate may not exceed 24 frames per second. Banners that exceed 24 frames per second will not be accepted. 12fps is recommended.
|Flash 6.0 Notes|
Flash 6 SWF files will be displayed for flash 6.0 to 18.104.22.168 plug in browsers only. If the browser doesn't support Flash 6.0 and above the alternate image will be served. Flash 7 ads will be displayed for 7.0 plugin and above, etc.
Loading files from cross domains is not permitted for security reasons.
|New Window Requirement|
All flash files must open in a new window.
Download sample AS3 .fla templates for common ad sizes.
For Flash Banner ads, please review the Flash Banner Guidelines for AS2 and AS3.
Please also include fonts that we may need for publishing the FLA's.
|Approved Vendor||Pixels, beacons, or other tracking tags need to be from an approved third party vendor, and in IFRAME format.|
Ads must comply with Yahoo's Ad Policies and Guidelines, where applicable. The policies and guidelines include: Unacceptable and Restricted Content, Rights and Responsibilities, Stream Ad General Policies, Yahoo Ad Network Policies, Ad Verification Services.
There are additional Format Guidelines to follow based on the type of ad.
All ads must be secure and SSL compliant.
Yahoo requires all display ads have a CLEAR Ad Notice and will label ad units with an "AdChoices" linkable icon or graphic. Read about AdChoices for more information.